BetterPick is committed to protecting your privacy and the security of your personal information. This policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and this website.
1. Information We Collect
Optional Private Feedback
If you choose to send private product feedback, we collect your selected response, optional topic and note, app build and platform, linked to your account. We use this to investigate problems and improve BetterPick. These responses are not published as App Store reviews. No photos or raw OCR are attached, and feedback notes are not sent to external AI services.
Personal Information
We may collect personal information that you provide directly to us, such as:
Name and email address when you create an account
Profile information and preferences
Communication preferences and settings
Usage Information
We automatically collect certain information about your use of the app, including:
Scan history and product analysis results
App usage patterns and preferences
Device information and app performance data
Location (optional, on request)
If you tap “Find alternative products near me”, we request your foreground location once to find nearby retailers and compare listed products with your Personal Fit priorities. Precise coordinates are used transiently for that search and are not saved in your scan history. We do not request background location or track you over time.
Crash and error diagnostics
We send crash and error diagnostics to Sentry using its EU ingestion endpoint to investigate failures. Reports include app version and build, operating system, error category and stack frames. We configure reporting to exclude account identity, location, scan photos, label text, preferences, purchase receipts and request URLs or query values. Diagnostic reports are separate from scan history and optional accuracy evidence.
Image Data
When you scan products, we process product images to provide analysis. These images are:
Processed securely through our AI systems for product analysis
Stored as small scan thumbnails with your account so you can revisit results in your history
Deleted when you delete the scan or delete your account
Optional accuracy audits
The optional accuracy programme is off until you join through one combined choice confirming that you are 18 or older and agreeing to temporary label-evidence retention and external AI review. Eligible future scans may retain selected front and back label photos, resized to at most 1600px with photo metadata stripped, plus bounded product facts, assessment, app build and matching nutrition/ingredients display evidence. Personal Fit preferences are excluded. Authorised operators can access this evidence for up to seven days; minimal scan-linked outcomes without photos or source text may remain for up to 90 days. Turning the programme off stops future capture and removes retained BetterPick programme copies and related outcomes. Ordinary scanning and History remain separate.
Joining authorises external accuracy review by OpenAI when those checks are operationally enabled; checks can be paused independently of your saved choice. API data is not used for model training by default. Provider abuse-monitoring content may normally remain for up to 30 days, with legal or safety exceptions. Withdrawal cannot recall a submitted request or erase provider logs; returned output is discarded if consent has been revoked. Product-level conclusions and synthetic regression tests may remain after customer evidence is erased.
Creator programme applications
If you apply through the Create with BetterPick page on this website, we collect the information you submit in the application form, such as:
Contact details (name, email, country, city, preferred language, and optional business name)
Creator profile and portfolio links, follower ranges, and content categories
Experience answers, commercial details (rates, turnaround, usage options), and a creative prompt
Consent choices, including optional consent to hear about future creator opportunities
2. How We Use Your Information
We use the information we collect to:
Provide and maintain our services
Process product scans and deliver analysis results
Personalize your experience and improve our app
Communicate with you about updates and features
Review creator programme applications, contact applicants, and manage paid collaborations
Ensure app security and prevent fraud
Comply with legal obligations
3. Information Sharing and Disclosure
We do not sell, trade, or otherwise transfer your personal information to third parties, except in the following circumstances:
We may share aggregated, anonymized data for research and improvement purposes, but this data cannot be used to identify individual users.
With your explicit consent
To comply with legal requirements or court orders
To protect our rights, property, or safety
In connection with a business transfer or merger
4. Data Security
We implement appropriate technical and organizational security measures to protect your personal information, including:
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
Encryption of data in transit and at rest
Secure authentication and access controls
Regular security assessments and updates
Employee training on data protection
5. Data Retention
We retain your personal information only for as long as necessary to:
Private feedback responses and operator review notes are removed after 90 days through scheduled cleanup and hidden from Ops when expired. Minimal invitation, completion and opt-out records remain until account deletion so we can respect your choices. Deleting your account removes these records too.
Your scan history, analysis results, and stored images are kept until you delete them or delete your account. When you delete your account (in the app: Settings → Delete my account), we delete your profile, scan history, analysis results, and stored images, except where retention is required by law.
Deleting a scan or account, or withdrawing accuracy consent, removes the relevant active copies through our cleanup process. Inaccessible Firestore backup and point-in-time recovery copies may retain earlier data for up to seven days. Restored data stays quarantined until current deletion requests, consent withdrawals and original expiry dates have been reconciled. Recovery never renews consent or restarts a retention period.
A separate recovery record contains only the account or scan identifier, deletion or withdrawal type, time and delivery sequence. It is retained for eight days; an undelivered record may remain longer until safely copied. Minimal suppression records remain while needed to prevent erased data being recreated. These records contain no scan photos, label text, preferences or purchase receipts.
Creator programme applications are retained for review and operational purposes (including shortlisting, project management, and payment follow-up where a collaboration proceeds). We do not collect tax or banking details at the application stage. You may request deletion of an unsuccessful application by contacting us at info@betterpick.io.
Provide our services to you
Comply with legal obligations
Resolve disputes and enforce agreements
6. Your Rights and Choices
You have the right to:
You can exercise these rights through the app settings or by contacting us directly.
Access and review your personal information
Update or correct inaccurate information
Request deletion of your personal information
Delete your account in the app (Settings → Delete my account) to remove associated personal data
Opt out of certain communications
Request a copy of your data by contacting us at info@betterpick.io
7. Third-Party Services
We use the following service providers to operate BetterPick:
These third-party services have their own privacy policies, and we encourage you to review them.
Google Firebase — authentication, database, and image storage
OpenAI — AI analysis of product images and label text
RevenueCat — subscription management
Vercel — API hosting
Apple App Store / Google Play — payment processing
Google Places — nearby retailer discovery when you use Find alternatives near me
Firecrawl — server-side retrieval of allowlisted retailer product pages for nearby alternatives
Resend — transactional email for contact, waitlist, and creator application messages
Airtable — storage and internal operations for creator programme applications and projects
8. Children's Privacy
Our app is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
Your continued use of the app after any changes constitutes acceptance of the updated policy.
Posting the updated policy in the app
Posting the updated policy on this page
Sending you a notification
Updating the "Last updated" date
11. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
This Privacy Policy is governed by the laws applicable in your region of use. Disputes will be resolved in the appropriate courts of that jurisdiction.
For general support, visit our Contact page. See also our Cookie Policy. Scan guidance is educational only — not medical, nutrition, or safety advice.
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